Dear Artists, Social Media is NOT on Your Side.
I’ve spent a lot of time trying to promote my work online. Now that I think about it, I’ve been at this for 20 years. Like most creatives, I’m not a natural marketer. It’s a skill I’ve had to learn over time. I think anyone can get better at it. You just need to put in a little effort and some trial and error. After all this time I can tell you one thing I’ve discovered. Dear Artists, Social Media is not on your side.
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