It used to be that if you built your thing online, were consistent, and made good stuff that your audience would show up. Just keep doing your thing and it would happen.
That was 15 or 20 years ago. I don’t think that works anymore.
It’s still true that you need to make good stuff and be consistent, but social media has massively changed the landscape of what makes you reach the tipping point of audience building.
What has changed? Algorithms, user expectations/behavior, attention spans, and an internet that is utterly saturated with content by everyone from celebrities to your weird uncle Lester. I have a hunch that if something is going to work that you can probably tell within a month. Does that mean things that don’t catch on quickly aren’t worth it?
Of course not. Something could be excellent and not find an audience. We all seem to have the unspoken belief that good things always rise to the top. But that’s not reality. Humanity’s creative landscape is littered with brilliant people who died unappreciated.
This is life. So what do we do?
We just keep making the stuff we make.2