Facebook and Instagram are dying.
That’s my perception anyway. I’m no expert or insider, but I am a long time user like everyone else. And as an artist who’s tried for a decade to promote work on these platforms I’ve noticed a huge shift in the last few months.
Scrolling through Instagram, for example, I notice that my feed is now two posts by people I follow, then a “suggested follow” and a “sponsored” post. All the way down. My first impression was they must be in financial trouble. Maybe I’m right.
Facebook even seems to load slower than it used to. Everything has long since been “curated” by AI but now it seems like one big corporate log jam. What this means for you and me is it’s even harder to break through the noise. I personally spend less time looking through my feed on Instagram because most of it isn’t content I requested.
Facebook has long pulled the bait and switch on their “fan” pages by holding your followers hostage until you pay to “boost” your posts.
All of this is one more drop in the bucket as to why I’ve doubled down on posting first here on my own site. I highly recommend it.9